Hola! I'm Barbara Araya

I'm a Chilean Product Designer living in San Francisco, CA, with a background in Visual and Graphic Design.

I started my design journey over 10 years ago by earning a Graphic Design degree in Chile, where I was born and raised. After that, I worked as a Visual Designer for a global social media company in San Francisco, which opened my eyes to human-centered design. A few years later, I moved to the Bay Area and had the opportunity to study Digital Photography and User Experience Design at UC Berkeley Extension.

I have experience in tech startups, SaaS, B2B, and B2C environments, collaborating closely with cross-functional teams to develop and design innovative digital products. As a product designer, I translate user needs into intuitive and impactful designs, ensuring seamless user experiences and successful product outcomes.
I'm always seeking new challenges and continuously evolving, both personally and as a designer. I'm passionate about accessibility and projects with a social impact, committed to contributing to environments that prioritize open communication, foster collaboration, and support continuous learning and growth.

I'm an active volunteer at +Más Mujeres en UX Chile (More Women in UX), where I lead a team curating UX content and empowering women in technology. Additionally, I mentor women from diverse backgrounds, seniorities and countries for the organization in LATAM, offering guidance and reinforcing their soft skills. Beyond my career, I'm a photography enthusiast, I enjoy hiking, and knitting.

Let's connect! Email me at barbara@278studio.com to start a conversation.
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